Yes, I know that probably will not agree with me and tell me you’re a completely rational person, and manage your business or your professional development only with your intellectual abilities.
But let me show you it’s not that way.
Have you ever had a problem a couple or family is troubled you greatly?
Sure, we’ve all had at some point
Can you concentrate on your work and pay 100% or more when you are calm and quiet?
Now that we’ve agreed that our feelings and emotions affect and influence our professional development, let me tell you that the same with our self-esteem.
When we think we have the necessary skills, or skills to achieve what we want and what we want is actually what we get.
It is often associated with our beliefs about what I deserve, or what I’m worth.
When my self esteem is low, when the ideas I have about my skills or abilities is that they are necessary or sufficient for carries in a professional, or entrepreneur, this is the image that will project to others, ie the message to give about myself, and which will receive my interlocutor.
Whereupon the mean I’m not the best person for this venture and look for someone more capable to do so.
But why it happens, if I really want to get ahead?
Because one thing is what we say verbally, and another thing is what our body language projected to others.
Have you been in a conversation where you feel what the person says you do not just shut down?
Or where you think will do what it says, although he says he will?
Well, this is because there is a difference between what we say with our language and what we say with our bodies.
Our subconscious picks up signals and this is how we realize that is not entirely certain what the other person raises.
If we can capture this kind of signals in the other, it means that just as others get it in us, and our unconscious signals will give necessary and sufficient to say that we think we have the fitness required.
What do we get?
Above all we must realize that we have a difficulty, which is we do not have the luck required but our belief system or set of ideas we have about ourselves becomes a barrier, a constraint and allows develop as we wanted.
And therefore it must work to avoid “sabotaging”
It is also necessary to understand that we can raise self-esteem and get them to become our partner in achieving the goals and objectives.
So let’s learn a little about the concept of “niche” …
No matter what your company offers the market, you must learn that the most successful businesses do not try to cover all subjects and all people. Instead, try to focus, that is, focus on one issue and a very narrow: a niche. No matter what you’re selling, whether a product or a service business, you need to offer within its own niche.
At first glance it would seem that if you offer your products or services to more people, generate more income than if they offer only small groups of people. But the truth is that this concept rarely works. So, for your best interest, do not be delusional about it. Instead, what you need is to focus on solving a specific problem. And the more specific the better.
Marketing is ultimately to be in the right place at the right time and with the right message. If you try to be there for everyone, your message will be diluted … will be lost. And if you dilute it that way, you’re not in the right place, nor at the right time, nor with the right message, to none!
Try to remember that and apply it to everything you do concerning your business, because that’s the golden rule of marketing.
I’m sure you can understand that it is impossible to meet the needs of all. So you need to select your own target market, attract and engage your customers or prospects, and only them!
• Adjust your product or service to meet your needs …
• Adjust your marketing to fit your interests …
• Write your ads to fascinate them …
This seems simple at first glance. Putting a hand on heart, I assure you is the most direct way to increase sales.
I’m sure you’ve already got the idea. Just focus on one specific area. It is impossible for any product or service fully meets the needs of all.
After reading each article of this “e-course”, you may need to adjust your product or service, your ads, your website and, perhaps, a little or a lot, too, the audience is led to his main objective. Fortunately, none of that is carved in stone and can be changed easily.
You may feel a little skeptical and think, “If this is the correct way of doing things, why not make it more competitive … or some of them?”
That’s a good question and here are some answers.
In principle, it is likely that your competitors are a bit greedy and unwilling to take a definitive position. They want to reach all customers who can. Their businesses are quite simple and satins. There is nothing that is “unique” in them. This is due in part to the fear of being away from the rest.
Success in business requires a lot, and many, therefore, we must be attentive to the variables of which depends on business success, many of them can be transformed into questions that we answer to be really prepared to make a difference . One such question is:
How do you know what I should offer the consumer?
We begin by observing, studying the market, and do lots of questions. For example: why Apple decided to put their own stores if they sell online? How many people can not return the movie on time to the video? Why one of the categories Best Selling on Amazon is clothing and footwear? Doing so we avoid falling into false assumptions, and help us find new and better solutions for our potential customers.
Now, the business idea is not more important than the execution, since no idea is perfect. We will have to make changes on the fly, so it is important to surround himself with capable people and receive advice, no one is expert in all areas. If, for example, the business idea is good, but the promotion strategy is wrong, or if the company is a disaster accounting, not surprising then that the business will die before one year of operation.
In the end, the merit of the entrepreneur is able to adapt. No matter if the solution began as yellow and orange is now, while the customer is satisfied. It remains essential, do not forget, to begin preparations, significant competitive advantage and a calculated strategy, allowing positively channel all our efforts. Accomplish this is just the beginning, but if we continue down this path, sooner or later find the key to our success in business.
A series of thoughts that have arisen in the minds of great personalities who helped change the world by providing a grain of sand that were obviously successful because of their faith and perseverance. Analysis can help an entrepreneur in his path to success in business and personal life.
Success in life is to go always forward. Samuel Johnson
Success is neither magical nor mysterious. Success is the natural consequence of firmly applying the basic principles of personal growth.
The biggest failure is not trying
Growth is a process of trial and error: experimentation. The failed experiments are part of the process as the experiment that works well. Benjamin Franklin
Never complain or the environment around you, there are those in your own environment were able to overcome, the circumstances are good or bad according to the will or strength of your heart. Pablo Neruda
Nothing dies faster than an idea in a closed mind. Pierre Bonnard
Those who say it is impossible they should not disturb those who are doing it. Albert Einstein
Great spirits have always struggled against fierce opposition from mediocre minds. Einstein
Success is the product of an attitude of “Yes, I can”
Our greatest glory consists not in never having fallen, but have risen after every fall. Confucius
Action cures fear
Business opportunities are like buses, one always comes back. Richard Branson, founder of Virgin
Discipline is the foundation on which to build success
Try not to become a man of success but make you a man of value. Albert Einstein
The key to your future is hidden in your daily life. Pierre Bonnard
Failure is sometimes more successful than success. Henry Ford
It can hold a dream for years and years and suddenly make it a reality
The wise man can sit on an anthill, but only a fool sits in it
The sloth travels so slowly that poverty is not taken to reach
I hope that the above statements are a fuel to keep fighting for their dreams, because as Robert Kiyosaki says: “People who avoid failure also avoid success.”
Well … we have more or less clear about the timing of the actions we must take to succeed in an online business.
Due mainly to the Google algorithm to penalize the lack of commitment to quality and good customer service because we realize that without effort and investment, and by that we mean investment of resources of any kind-no how to achieve the objectives.
It is easy to confirm that the position is the gateway to the increased traffic and therefore the consolidation of the brand online.
But if we are not yet clear what stages and in what order should be undertaken to achieve a good positioning of our Website, we focus on the 6 key followed by always applying the evidence and common sense will lead us to make meet the objectives envisaged.
1, – Building the Web portal, choosing the company that will provide the hosting service is essential for you to host your site and start working on it without having to start making financial outlays.
It is important to note that the page optimization requires no expense in design. Therefore focus on optimizing your site before entering design flow, no less important than this, but can be undertaken at a later stage.
2 .- In a second phase, set the identification of keywords and the optimization of the pages.
3 .- Once your website is online and optimized traffic starts working and positioning and, simultaneously, worry the design.
4 .- The next step is the creation of links, this is one of the most important aspects of positioning. However, it should be noted that farms and purchases of bonds have passed into history so that only those links obtained from an exchange of value added and naturally will be useful for positioning.
5, – videos. The transition to Web 3.0 has already begun. In terms of positioning, the videos are great allies, is not only that people can more easily access their content and information posted on the Internet, but the video itself is becoming one of the most efficient advertising methods.
6 .- Marketing: If you want it to become the engine of his reputation, brand awareness and sales, remember that only through engagement with the needs of your users may get more traffic to your website, which will undoubtedly increase their positioning. Find out what tools can be more effective, since the e-mail marketing, newsletters, social network profiles … We also know your market and target group you target, what are their habits and customs … Crossing all these data and prepare a strategy .
Finally it should be noted that on the Internet, everything depends on the traffic to continue to make, any action supported by common sense and the maximum use of the tools demanding Web portal will provide the quality and dynamism, commitment to innovation finally , which is what is required to determine the value added key to success in the midst of fierce competition.
There are ten critical areas in which your ability to think largely determines the success or failure of your business. The greater clarity you have in each of them take better decisions and better results will be.
1. Key purpose. The real purpose of a business is to create and maintain a client. 50% of their time, effort and expense should focus on creating and keeping customers in some way.
2. Key measurement. The ability to satisfy its customers to the extent that buy from you and not someone else to buy again, and bring your friends is the fundamental determinant of growth and profitability.
3. Key requirement. The key requirement for the creation of wealth and business success is that you can add value. All business growth and profitability comes from adding value. Every day you should look for ways to add more and more value to the customer experience.
4. Key focus. The most important person is the customer’s business. You should focus on the client at all times. The customer should be the central focus of everything you do in business.
5. Keyword. Focus on helping out, ie towards your company, its customers and community, is the core requirement for a person to become increasingly valuable in all areas.
6. Key question. The most important question to be done to solve any problem, overcome any obstacle and achieve any business goal is: How?
7. Key strategy. You should practice continuous improvement in every area of ??your professional and personal life, if you are not being better is getting worse.
8. Key activity. The heartbeat of your business is selling. The main reason for failure of bankrupt companies is low sales.
9. Key number. The most important number in business is the cash flow is the lifeblood of business. If cash flow is interrupted for any reason, the business may die.
10. Meta key. Growth should be the goal of all business activities. You must set a growth target: 10%, 20%, 30% each year. The only real growth is the growth of profits, ie the actual amount of money the business sheds each month, quarter or year over the total cost and operating expenses.