The goal of any concrete action of direct marketing lies in opening and locking doors, and, of course, is to close sales transactions and commitments which, far beyond those specific transactions, loyalty extend to the growing of those buyers with our company.
How do we approach this challenge?
Well, the primary objective, always, is that our customers will never be mistaken, and that we never took advantage of their ignorance or mistakes.
A customer who does not know what you need, maybe, perhaps, induced to buy what will not satisfy their real needs. But what happens when you discover what are they? Think about that.
Then, of course, but know that he is partly responsible for this situation, in any way, move that discontent was the seller and the company that reason to buy. Here’s the difference between selling a one and only time, or take advantage of the sale to our loyal customers, while you can, never leave us, and whenever possible, we recommend other buyers with the same or similar potential to purchase for his loyalty to us and to our company.
We put a single illustration. If we are in the business of housewares, and someone wants to buy a TV or other device for our homes, before offering or inducing purchase any specific product, customer need to do a series of questions so that we can cover you in a better way their needs. For example: what are the dimensions that have to locate this product? and finally, another series of questions to identify objective and subjective needs of that person and his family about the good, or, if that is found to be necessary at all for our client in respect of any other product available or not the company that best meet the real needs of that client power.
“Better to lose a sale, to sell once and losing that person, a potential loyal customer to our company. Not worth having as a person unhappy and resentful of us.”
The idea is that the client has the sincere support and friend who trusted us, and respond as quickly as possible. The customer does not matter that we have thousands of orders to meet the customer wants to be dealt with as personalized as possible in the shortest time. Use the draw and get more customers.