There are ten critical areas in which your ability to think largely determines the success or failure of your business. The greater clarity you have in each of them take better decisions and better results will be.
1. Key purpose. The real purpose of a business is to create and maintain a client. 50% of their time, effort and expense should focus on creating and keeping customers in some way.
2. Key measurement. The ability to satisfy its customers to the extent that buy from you and not someone else to buy again, and bring your friends is the fundamental determinant of growth and profitability.
3. Key requirement. The key requirement for the creation of wealth and business success is that you can add value. All business growth and profitability comes from adding value. Every day you should look for ways to add more and more value to the customer experience.
4. Key focus. The most important person is the customer’s business. You should focus on the client at all times. The customer should be the central focus of everything you do in business.
5. Keyword. Focus on helping out, ie towards your company, its customers and community, is the core requirement for a person to become increasingly valuable in all areas.
6. Key question. The most important question to be done to solve any problem, overcome any obstacle and achieve any business goal is: How?
7. Key strategy. You should practice continuous improvement in every area of ??your professional and personal life, if you are not being better is getting worse.
8. Key activity. The heartbeat of your business is selling. The main reason for failure of bankrupt companies is low sales.
9. Key number. The most important number in business is the cash flow is the lifeblood of business. If cash flow is interrupted for any reason, the business may die.
10. Meta key. Growth should be the goal of all business activities. You must set a growth target: 10%, 20%, 30% each year. The only real growth is the growth of profits, ie the actual amount of money the business sheds each month, quarter or year over the total cost and operating expenses.