So let’s learn a little about the concept of “niche” …
No matter what your company offers the market, you must learn that the most successful businesses do not try to cover all subjects and all people. Instead, try to focus, that is, focus on one issue and a very narrow: a niche. No matter what you’re selling, whether a product or a service business, you need to offer within its own niche.
At first glance it would seem that if you offer your products or services to more people, generate more income than if they offer only small groups of people. But the truth is that this concept rarely works. So, for your best interest, do not be delusional about it. Instead, what you need is to focus on solving a specific problem. And the more specific the better.
Marketing is ultimately to be in the right place at the right time and with the right message. If you try to be there for everyone, your message will be diluted … will be lost. And if you dilute it that way, you’re not in the right place, nor at the right time, nor with the right message, to none!
Try to remember that and apply it to everything you do concerning your business, because that’s the golden rule of marketing.
I’m sure you can understand that it is impossible to meet the needs of all. So you need to select your own target market, attract and engage your customers or prospects, and only them!
• Adjust your product or service to meet your needs …
• Adjust your marketing to fit your interests …
• Write your ads to fascinate them …
This seems simple at first glance. Putting a hand on heart, I assure you is the most direct way to increase sales.
I’m sure you’ve already got the idea. Just focus on one specific area. It is impossible for any product or service fully meets the needs of all.
After reading each article of this “e-course”, you may need to adjust your product or service, your ads, your website and, perhaps, a little or a lot, too, the audience is led to his main objective. Fortunately, none of that is carved in stone and can be changed easily.
You may feel a little skeptical and think, “If this is the correct way of doing things, why not make it more competitive … or some of them?”
That’s a good question and here are some answers.
In principle, it is likely that your competitors are a bit greedy and unwilling to take a definitive position. They want to reach all customers who can. Their businesses are quite simple and satins. There is nothing that is “unique” in them. This is due in part to the fear of being away from the rest.
Well … we have more or less clear about the timing of the actions we must take to succeed in an online business.
Due mainly to the Google algorithm to penalize the lack of commitment to quality and good customer service because we realize that without effort and investment, and by that we mean investment of resources of any kind-no how to achieve the objectives.
It is easy to confirm that the position is the gateway to the increased traffic and therefore the consolidation of the brand online.
But if we are not yet clear what stages and in what order should be undertaken to achieve a good positioning of our Website, we focus on the 6 key followed by always applying the evidence and common sense will lead us to make meet the objectives envisaged.
1, – Building the Web portal, choosing the company that will provide the hosting service is essential for you to host your site and start working on it without having to start making financial outlays.
It is important to note that the page optimization requires no expense in design. Therefore focus on optimizing your site before entering design flow, no less important than this, but can be undertaken at a later stage.
2 .- In a second phase, set the identification of keywords and the optimization of the pages.
3 .- Once your website is online and optimized traffic starts working and positioning and, simultaneously, worry the design.
4 .- The next step is the creation of links, this is one of the most important aspects of positioning. However, it should be noted that farms and purchases of bonds have passed into history so that only those links obtained from an exchange of value added and naturally will be useful for positioning.
5, – videos. The transition to Web 3.0 has already begun. In terms of positioning, the videos are great allies, is not only that people can more easily access their content and information posted on the Internet, but the video itself is becoming one of the most efficient advertising methods.
6 .- Marketing: If you want it to become the engine of his reputation, brand awareness and sales, remember that only through engagement with the needs of your users may get more traffic to your website, which will undoubtedly increase their positioning. Find out what tools can be more effective, since the e-mail marketing, newsletters, social network profiles … We also know your market and target group you target, what are their habits and customs … Crossing all these data and prepare a strategy .
Finally it should be noted that on the Internet, everything depends on the traffic to continue to make, any action supported by common sense and the maximum use of the tools demanding Web portal will provide the quality and dynamism, commitment to innovation finally , which is what is required to determine the value added key to success in the midst of fierce competition.