Large firms lead European strategy for mobile communications internally and externally
And not only that, but many large European companies, especially financial and mobile workers or those with large sales teams offshore, which looked at first to WAP, SMS are now looking to redirect its strategy for mobile communication internally and externally.
Forrester notes that these companies must adjust their strategy ‘wireless’ to meet the limitations of current mobile devices, since the 3G phone is delayed more and almost all are clear that users will accept it only if prices fall within its possibilities and yet, given the cost of terminals and their complexity, the penetration is at first slow, so we’re talking about at least four or five years of waiting before another form of communication move to SMS popularity of wireless reign.
The consultant recommends that companies carefully consider their communication strategy and wireless services, avoiding duplication of what is already offered by other channels and fine-tuning, however, SMS alerts to motivate users to use other channels as the most versatile telephone, email or web. Forrester also advises companies to take the opportunity to ‘make mark’ providing SMS communication, sponsoring content, logos, games and personalization applications for these devices.
This is something that, in fact, have done very well as telephone operators in different European countries, along with the TV networks and producers of audiovisual content, a collaboration that has been made possible by the merger agreements and cooperation between these three types of companies, but also thanks to a simple technology that was already available and widely disseminated to the public and whose costs, unlike stocks and other media channels, according to Forrester, “will always stay, you do what is made, below six figures (in dollars or euros). “